Internet Marketing Plan
A quality web marketing plan is a solid base to launch web marketing activities. VDP Websites will help you develop an internet marketing plan for your company.
Our web marketing plans include
1. Market Research
Includes information on market dynamics, customers, product, suppliers, market segmentation and target market.
2. Product
What is your product? How does it fit your target markets needs? What pricing and positioning strategies should be used?
3. Competition
Who are your competition? What do they do well? What don't they do well? What is your "unique selling proposition"? What makes you stand out from your competition?
4. Mission Statement
Your mission statement covers:
Your customers - who are you selling to?
Your product - what are you selling?
Your distinction - why are you different from your competitor?
5. Internet Marketing Strategies
What mix of internet marketing strategies should be used? Which of web design, search engine optimisation, pay per click advertising, email marketing, affiliate marketing and social marketing should be used, and how can they be used together effectively?
6. Offline/Traditional Marketing
Should Direct marketing, TV, radio, billboards, yellow pages, print media, publicity and more be utilised?
7. Budget
What is the budget? What strategies should be employed, given the budget?
8. Marketing Goals
What are the quantifiable goals of the marketing campaign? (E.G. Sales to increase by x%, x new leads, etc)
9. Monitoring
How should the marketing efforts be measured? What metrics should be monitored? How will the campaign be tracked?
Contact us now to set up a consultation where we can discuss your web marketing strategy.
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